Author: Simon Attard The pitch that had every feature and won nothing I have sat in rooms where the most thorough pitch lost. Every specification covered. Every feature listed. Every box ticked. And it still lost to something simpler that made people feel something and stayed with them afterwards. It used to puzzle me. The […]
Author: Simon Attard A coffee taught me more about pricing than any spreadsheet Gusti, a social food and cocktail venue we work with, sells a lot of coffee. And I have watched something happen at their counter hundreds of times that no pricing model ever fully captures. Two people can pay the same amount for […]
Author: Simon Attard The Logo Gets All the Attention. The Words Do All the Talking. Watch how a business builds its brand and you notice the same pattern almost every time. Months of care go into the logo. The colours are debated. The typography is agonised over. Then the moment the visuals are signed off, […]
Author: Simon Attard The customers who leave without ever telling you Most businesses can describe how they win a customer in some detail, right down to the ad that worked, the referral that came in, or the enquiry that turned into a sale, and yet ask the same business how it loses customers and the answers turn […]
Author: Simon Attard Most businesses obsess over the moment a customer says yes. The signature, the sale, the booking. It is understandable. That moment feels like the whole game. But in more than two decades of watching how people actually buy, I have come to believe the more important moments are the ones nobody notices. The small […]
Author: Simon Attard The team of three that quietly outproduces the team of ten Something has shifted in the last two years, and most business owners feel it before they can name it. A marketing team of three people is now producing what used to take ten. The blog posts, the ad variations, the email sequences, the […]
Written by: Simon Attard The Quiet Discomfort Of Putting Your Own Face Forward There is a particular hesitation I see in almost every founder the moment I suggest that they, personally, should become more visible, and it is not laziness or lack of ambition, it is a very human reluctance to stand in front of […]
Written by: Simon Attard Your Customer Has Already Decided, and You Have Not Said a Word I have spent more than twenty years watching people decide, and whether it happens in a pitch room, on a shop floor, across a restaurant table or, increasingly, behind the cold glow of a phone screen, the pattern rarely […]
Writen by: Simon Attard The realm of marketing is in constant motion. Technological advancements, changing consumer habits, and the ongoing process of globalisation continually reshape the competitive landscape. At MYC, we are confidently stepping into this new era with an ambitious rebrand and a refreshed website. This represents a significant transformation. This reflects our current […]
In Malta’s quickly changing market, where tight-knit communities affect how well businesses do and more people are using digital technology, leaders can’t only look at surface facts. Age, geography, and income are some examples of demographics that can give you a general idea, but they don’t usually tell you what makes Maltese consumers act, trust, […]
