Author: Simon Attard The Most Valuable Marketing You Will Never Buy Every business owner I speak to wants more referrals. Very few can tell me where their last one actually came from. That gap is worth sitting with. A referral is the one form of marketing you cannot buy, schedule or fully control. You can […]
Author: Simon Attard Most businesses quit their content one month before it would have worked I have watched the same pattern play out for more than twenty years. A business starts publishing with real energy. A few posts, a few videos, a steady run of social content. They keep it up for two or three […]
Author: Simon Attard Most Brands Are Recognised and Forgotten in the Same Moment Watch someone scroll. A logo appears, they register it for a fraction of a second, and they move on. Ask them an hour later which brands they saw and they will struggle to name one. They recognised plenty. They remembered almost nothing. […]
Author: Simon Attard We fall in love with the reveal, not the result There is a particular kind of energy in a business the week before a launch. The countdown, the teaser posts, the new photography, the sense that everything is building toward one big day. I understand the appeal. The reveal feels like the […]
Author: Simon Attard The same tap, three times the price Walk into any showroom and you will find it. Two mixer taps, side by side. Similar finish, similar function, similar promise of water on demand. One carries a modest price. The other costs three times as much, and people happily choose it. The interesting question […]
Author: Simon Attard The Spreadsheet Was Never the Real Reason I have watched buyers choose the more expensive option, the slower supplier, the smaller firm, and then build a business case to explain a choice they had already made. The numbers were real. They were alsoassembled after the fact, to defend a decision that came […]
Author: Simon Attard You are not competing on budget, you are competing for a few seconds of memory There is a figure that stays with me. Most estimates suggest the average person is exposed to thousands of ads a day, and remembers only a tiny handful of them. The IE Business School puts it starkly: […]
Author: Daniel Scicluna AI is already changing how businesses approach marketing. It can review websites, support artwork direction, analyse campaign performance, identify content gaps, suggest stronger headlines, highlight messaging inconsistencies, and show where potential customers may lose interest before taking action. Used well, it brings speed, structure, and a clearer view of what may be […]
Author: Simon Attard You bought the better tool. The team quietly went back to the old one Most owners have lived this. You research the options, invest in the better system, run the training, and send the announcement. For a few weeks it looks like it is working. Then adoption starts to slip.Someone keeps a […]
Author: Simon Attard The pitch that had every feature and won nothing I have sat in rooms where the most thorough pitch lost. Every specification covered. Every feature listed. Every box ticked. And it still lost to something simpler that made people feel something and stayed with them afterwards. It used to puzzle me. The […]
