Digital Marketing.
Integrated digital marketing plan aimed at maximising reach, generate leads and drive conversions
MYC assists both local and international clients to develop their online campaigns. We conduct several digital marketing campaigns and initiatives for clients operating in different industries including tourism, events, entertainment, recruitment and financial services amongst many others.
Digital marketing took the world by storm. As we navigate through different online media, we are constantly bombarded by different digital collateral with the sole objective of capturing our attention. In a constantly evolving digital age, your business needs to be effectively present on such online channels and that is where we come in.
With the reach potential, digital marketing has become one of the best means to target consumers effectively. We may leverage a number of tools to your benefit which include Google Advertising, search engine optimisation, social media, email and affiliate marketing.
Social media marketing
We implement and execute an integrated digital marketing plan aimed at maximising reach, generate leads and drive conversions. As part of the digital marketing strategy, we first identify the appropriate channels to promote your brand, the creation of the textual and visual content, together with the appropriate implementation depending, on your budget.
Our clients benefit from content creation, social media advertising, promotions and the setting up of paid advertising aimed at reaching your target audience.
Social media channels we use include:
Google advertising
We specialise in Google Advertising, Pay-Per-Click (PPC), Display Advertising (with banners) and YouTube advertising. We promote your business and products to the right audience, invest smart in advertising and save you money whilst bringing in relevant streams of online traffic.
Google search (pay per click)
Google is the main search engine to browse for products and services. Through this pay per click strategy, we can help your business to feature on the first listing when a user searches for specific keywords. This will drastically increase your visibility and help you stand out from the competition.
Google display advertising
Together with search advertising, we also implement Google Display advertising. Your banners will be displayed to your potential customers on different websites which they browse regularly when reading the news, watching movies etc.
Youtube advertising
How many times do you see an advert while you’re watching your favourite clip or music spot on YouTube? Several times for sure! Your business can surely benefit from effective exposure. We can create and promote your video clip to the very specific audience which suits your business most.
Search engine optimisation (seo)
Search engine optimisation is necessary as it improves the website’s visibility and rankings organically. With SEO, you can increase your website traffic and quality.
- On page SEO check
- Content creation and keyword optimisation
- Link building
