Orange, a holding company which owns or co-owns subsidiaries both in Malta and abroad, and is also a tour operator, engaged MYC to provide services pertaining to online marketing. Operating in the travel industry, different strategies and initiatives revolving around digital marketing are essential for the company to maintain brand awareness and keeping potential customers informed about the packages being offered.
MYC assisted Orange with its digital marketing efforts promoting its Malta-to-Malta cruises on Instagram. A wide array of colourful visuals was chosen to represent a sublime and relaxing experience on board one of the cruises. The posts gathered good levels of engagement, promoting the different delightful moments that one can enjoy.
Orange Travel Gorup