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Stay up to date with the latest trends in Marketing and the developments taking place @ MYC.

Why your business needs to invest in SEO

Search Engine Optimisation (SEO) is the practice of optimising a website to improve its ranking...

Upselling is the practice of encouraging customers to purchase additional or upgraded products or services....

Publicising case studies is an important aspect of business marketing. By publishing case studies, businesses...

Storytelling has been a fundamental aspect of human communication for thousands of years. It is...

Digital transformation has become an essential aspect of modern business, as it can help organisations...

Targeting niche markets can be a highly effective strategy for businesses looking to stand out...

Programmatic advertising uses technology to automate the buying and selling of ad inventory. The process...

Marketing Key Performance Indicators (KPIs) are metrics that businesses use to track and measure the...

Effective marketing teams have a variety of habits that help them achieve their goals and...

When it comes to planning your marketing budget, there are key considerations to keep in...

In today’s digital age, having a mobile app for your business has become increasingly important....

There are several reasons why you may need to re-design your website. One of the...