Author: Simon Attard The same tap, three times the price Walk into any showroom and you will find it. Two mixer taps, side by side. Similar finish, similar function, similar promise of water on demand. One carries a modest price. The other costs three times as much, and people happily choose it. The interesting question […]
Author: Simon Attard The Spreadsheet Was Never the Real Reason I have watched buyers choose the more expensive option, the slower supplier, the smaller firm, and then build a business case to explain a choice they had already made. The numbers were real. They were alsoassembled after the fact, to defend a decision that came […]
Author: Simon Attard You are not competing on budget, you are competing for a few seconds of memory There is a figure that stays with me. Most estimates suggest the average person is exposed to thousands of ads a day, and remembers only a tiny handful of them. The IE Business School puts it starkly: […]
Author: Daniel Scicluna AI is already changing how businesses approach marketing. It can review websites, support artwork direction, analyse campaign performance, identify content gaps, suggest stronger headlines, highlight messaging inconsistencies, and show where potential customers may lose interest before taking action. Used well, it brings speed, structure, and a clearer view of what may be […]
Author: Simon Attard You bought the better tool. The team quietly went back to the old one Most owners have lived this. You research the options, invest in the better system, run the training, and send the announcement. For a few weeks it looks like it is working. Then adoption starts to slip.Someone keeps a […]
Author: Simon Attard The pitch that had every feature and won nothing I have sat in rooms where the most thorough pitch lost. Every specification covered. Every feature listed. Every box ticked. And it still lost to something simpler that made people feel something and stayed with them afterwards. It used to puzzle me. The […]
Author: Simon Attard A coffee taught me more about pricing than any spreadsheet Gusti, a social food and cocktail venue we work with, sells a lot of coffee. And I have watched something happen at their counter hundreds of times that no pricing model ever fully captures. Two people can pay the same amount for […]
Author: Simon Attard The Logo Gets All the Attention. The Words Do All the Talking. Watch how a business builds its brand and you notice the same pattern almost every time. Months of care go into the logo. The colours are debated. The typography is agonised over. Then the moment the visuals are signed off, […]
Author: Simon Attard The customers who leave without ever telling you Most businesses can describe how they win a customer in some detail, right down to the ad that worked, the referral that came in, or the enquiry that turned into a sale, and yet ask the same business how it loses customers and the answers turn […]
Author: Simon Attard Most businesses obsess over the moment a customer says yes. The signature, the sale, the booking. It is understandable. That moment feels like the whole game. But in more than two decades of watching how people actually buy, I have come to believe the more important moments are the ones nobody notices. The small […]
