Our priority was to act as an integrated partner, building the brand from the ground up. We established a distinct visual identity and strategic narrative, developing the core website and all necessary collateral to ensure Muzajk was ready for a high-impact market entry.

The strategy centred on unveiling the brand at a high-profile launch event at the iconic Verdala Palace. We provided hands-on project management to ensure this crucial first impression successfully introduced Muzajk to key stakeholders, patrons, and the media, creating significant initial momentum. Following the launch, our focus shifted to building a sustainable digital presence. We implemented a methodical social media campaign designed to capitalise on this buzz, using rigorous A/B testing to identify the most effective content to grow a quality audience and drive registrations for future updates.