Modernising a Legacy: Building a Digital Foundation for a Multi-Generational Brand
After several generations of successful operation, Lubricom’s established market reputation was not reflected in the digital space, leaving them without a platform for structured, modern growth.
We implemented a foundational strategy designed in two phases. First, we established a confident verbal and visual identity and developed a user-centric website to serve as the brand’s digital hub. Second, we activated this new presence through a targeted content plan, including expert articles and social media, alongside a dedicated campaign to launch a new product line to their supplier network.
The result is a unified and powerful digital presence that truly reflects Lubricom’s legacy of quality. The brand is now equipped with a primary engine for lead generation and has renewed confidence in its market-facing communications.
We’re not here to take over. Just to help you move forward.