Investate
The Challenge
Investate operates as a broker for two of Malta’s established insurance houses – IvaLife and Atlas Insurance – offering life insurance, savings, and investment solutions including their flagship IVA Pension Plan. The category demands constant trust-building: potential clients need repeated, credible exposure before they’re ready to have a conversation about their financial future.
The brief was clear: build a consistent, professional social media presence and create campaign-ready video content that could drive real lead generation – anchored around one compelling message: “Real peace of mind, starting from only €25 a month.”
Our Strategic Approach
Social Media Presence
We developed and managed Investate’s social media content, building a consistent visual and tonal identity across their channels. Every post was designed to reinforce the brand’s core positioning – approachable expertise, accessible entry points, long-term thinking – in a category where most players communicate in dense, off-putting financial language.
3D Renders for Trade Fair Stand
To support Investate’s physical presence at trade fairs, we produced high-quality 3D renders of their exhibition stand – giving them a polished, print-ready visual before a single structure was built.
Video Production — Two Versions, One Campaign
The centrepiece of the collaboration was the Real Peace of Mind campaign. We produced two video versions from a single production:
- A longer-form video built for brand storytelling and establishing credibility
- A short-form version engineered for Meta’s autoplay environment – tight edit, fast hook, built to stop the scroll
Both were deployed as Meta Reels and paid lead generation campaigns targeting audiences. The €25/month entry point was the conversion hook – designed to dismantle the most common barrier in the pension category: the assumption that planning for your future is expensive.
The Impact
The campaign gave Investate a professional, scalable content infrastructure – social content that maintained credibility between campaigns, and video assets that worked simultaneously as brand-building material and direct-response lead generation tools across Meta placements.