MYC executed a multi-channel strategy designed to maximise brand visibility and drive consumer action. The campaign integrated high-reach digital advertising across Meta, Google Display, and YouTube with tangible, in-store physical assets to capture shoppers at the point of purchase. This was supported by collaborations with local influencers to target specific demographics, a targeted radio campaign, and paid local media to ensure widespread awareness. All channels funnelled traffic to a dedicated landing page where consumers could enter the lottery, directly linking brand engagement with data capture.