Our primary objective was to create a brand identity that aligned with the client’s forward-thinking vision. Over a period of several months, we partnered closely with the AC Group leadership team, adapting our process to their operational needs. This flexible approach allowed for deep collaboration, ensuring that every decision was made with patience and strategic foresight. We guided the team through our structured process to build consensus, resulting in full buy-in on a powerful new narrative. This foundation then informed the creation of a confident visual identity, which was meticulously applied across key touchpoints, including a new website and essential print collateral.