Introduction
For any business, it’s no longer a question of if, but a question of when to bring in a marketing agency.
Establishing a partnership with a fully-fledged marketing communications service provider and creative agency is required for any business aiming for growth. For larger entities, a satellite agency will keep you fresh and informed of the latest marketing trends. This allows you to stay flexible and relevant.
This type of partnership helps businesses maintain perspective in a dynamic market.
An established agency with a diverse portfolio of clients and services delivers unparalleled expertise. Additionally, it is financially more efficient to collaborate with an experienced agency instead of hiring a resource or working directly with a freelancer.
Beyond this, a marketing agency has stronger continuity as an organisation. An agency will be with you throughout your journey. One aspect is to ensure that you work with teams that have the same values, passions and ambitions as yourself.
Benefit from Specialists
Agencies are staffed with specialists in their respective fields. Having access to these specialists is a benefit, one that should not be ignored.
With the granularity of marketing, specialisations matter. SEO specialists, content creators, and social media managers, to name a few. They each have a place and role within the marketing technology sphere.
Agency specialists will have industry and product-specific knowledge to guide you in reaching your goals and targets.
As agencies constantly learn and evolve, they will bring fresh perspectives and innovative ideas to the table. Your marketing will benefit from this knowledge as well.
Embrace Efficiency
When considering an agency, prioritise a long-term relationship, one based on trust and respect. Due to their specialisation, an agency is likely faster at execution instead of relying on in-house planning and implementation.
Compared with in-house marketing teams, when working with an agency, you aren’t working with one person – you’ve access to an entire team. This team, equivalently, is generally a better financial investment than building an in-house team of an equivalent skill level.
Moreover, marketing technology can be complex and expensive. You’re gaining access to the best-in-class tools through collaboration with an agency – and access to the knowledge on how to get the very best out of them.
Driving Growth
Marketers know where to look, and how to analyse data to help achieve the set goals. You follow your heart to build your brand, and we follow the data to market it for you.
An established agency would know the best practices to boost your brand presence, and where to find loyal customers who will love your brand.
As marketing technology becomes better at attributing costs to performance, an agency will be able to guide you on how to establish budgets, and what kind of return on investment you should be expecting.
A good agency will guide you on what to do, while a great agency will align its goals with yours and act as an extension of your team.
What are you waiting for?
Check out Plaza Shopping Centers’ collaboration with MYC. Plaza’s online presence reflects its new branding and overall enhances its customer’s experience. Explore the possibilities of growth with MYC. Our team of specialists are eager to market your communications.
