MYC undertook marketing activities to promote the Foppapedretti brand. A new website with built-in e-commerce functionality enabled the higher exposure and sales of Foppapedretti products. Following the development of a new and user-friendly website, Foppapedretti products were also promoted on social media, namely Facebook.
Foppapedretti guarantees quality, reliability, and safety for both consumers and workers by designing and producing all wooden products in Italy. Wood is the main material used in nearly all of the products, and it is 100% natural and ecological. The company only uses wood from geographically certified areas.
Thanks to the high-quality materials used, Foppapedretti’s products have a long lifespan, allowing the trees in protected forests to regenerate. For Foppapedretti, quality is synonymous with ecology.
Alessi & Foppapedretti products are sold in Malta by Petrolea.