RMF, a long-standing client of MYC engaged the agency to prepare a campaign surrounding its thirty-five year anniversary. An exciting project, to commemorate a significant milestone for the company, MYC was heavily involved in the development of its marketing deliverables. The significance of this campaign brings to the fore several important messages, including the experience of the company which has been around for a considerable stretch of time and the reliability and efficiency that it offers to its various members.
An integral component for this thirty-five year anniversary campaign was social media. MYC developed numerous visuals with the emblem for this important year for the company. The campaign focuses on the peace of mind offering that RMF provides. The theme of the social media marketing visuals also promoted the sense of safety that RMF offers, enticing viewers to become members to prepare for when the unexpected hits.
Another important project as part of this campaign, was the creation of a video for RMF. To create this video, MYC developed the storyboard and script, whilst procuring the footage through camera and drone filming. The video focuses on the longstanding tenure of service provided by RMF and that the thirty-fifth anniversary year is expected to be outstanding, as the company envisages supporting over fifty thousand motorists. The video closes with the slogan, “RMF, with you, when you need it most” to leave a positive impact on viewers.
Client
RMF Malta
Category
Audiovisual, Digital Marketing
Industry
Road Assistance and Services